Binghatti Properties: Launches Mercedes-Benz Projeject

In a significant move that underscores its commitment to redefining luxury living in Dubai, Binghatti Properties, a prominent UAE-based real estate developer, has recently acquired plots worth $272 million across various strategic locations in the city. The company officially launched its third luxury branded residences project, Mercedes-Benz Places Binghatti, situated in the heart of Downtown Dubai, further solidifying its position as a key player in the upscale real estate market.

Strategic Investments and Ambitious Plans:

According to CEO Muhammed BinGhatti, the company has deployed over 1 billion UAE dirhams in plot acquisitions within the past three months, spanning areas such as Business Bay and Jumeirah Village Circle. With an existing investment portfolio valued at AED20 billion ($5.5 billion), Binghatti Properties aims to increase its investment value in the real estate market to AED30 billion ($8.2 billion) over the next 12 months, reflecting a robust commitment to growth and development.

Recent Land Acquisitions and Collaborations:

Notable recent acquisitions include a AED365 million ($99 million) land plot in the Business Bay area, home to the prestigious Bugatti Residences and the Burj Binghatti Jacob & Co Residences. These luxury projects are developed in collaboration with renowned motoring brand Bugatti and leading watch and jewelry brand Jacob & Co, respectively, with the latter poised to be the tallest residential tower globally.

Mercedes-Benz Places Binghatti: A Vision of Luxury and Innovation:

The centerpiece of Binghatti Properties’ latest endeavors is the 65-storey Mercedes-Benz Places Binghatti. Launched officially, this iconic development will feature 150 luxury units, including two, three, and four-bedroom suites, penthouses, duplex penthouses, and a triplex penthouse. Each unit is named after classic and contemporary Mercedes-Benz cars, showcasing a unique blend of automotive elegance and upscale living.

Collaborative Design and Sustainable Features:

Muhammed BinGhatti emphasized the collaborative design effort between Binghatti’s team and the automotive design experts at Mercedes-Benz. The project not only embodies luxury but also adheres to sustainability principles, aiming for LEED Gold certification and incorporating a Building Integrated Photovoltaic (BIPV) facade. The rear elevation, spanning 75,000 square feet, is designed to generate energy, capable of charging up to 40 electric vehicles daily, equivalent to 20,000 km of carbon-free trips.

Eva Wiese, Head of Mercedes-Benz Customer Solutions, expressed enthusiasm about the collaboration, stating that Mercedes-Benz Places in Dubai represents a groundbreaking integration of the automotive brand into the living spaces of customers. Gorden Wagener, Chief Design Officer of Mercedes-Benz Group, emphasized the unique and futuristic design of the project, aligning with the brand’s commitment to innovation, technology, and luxury.


Binghatti Properties’ strategic acquisitions and ambitious plans underscore its dedication to shaping the future of luxury living in Dubai. The launch of Mercedes-Benz Places Binghatti not only symbolizes a new era in branded residences but also exemplifies the company’s commitment to innovation, design excellence, and sustainability in the rapidly evolving real estate landscape of the city. As Binghatti Properties continues to make its mark, the skyline of Dubai is set to become a canvas for unparalleled luxury and iconic architectural achievements.


Source: Zawya

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